A Serbian national folk costume, "narodna nošnja," is not merely clothing—it is a living language of tradition, history, and the cultural identity of the Serbian people. Every stitch, embroidery, and detail carries a story of the customs, origins, and lives of our ancestors, with unique characteristics in color, cut, and ornamentation for each region of Serbia. At SerbianShop, we proudly preserve this heritage, offering you authentic, handmade costumes.
Complete Folk Costumes for All Ages
Our collection features faithful reconstructions of folk costumes, crafted from natural materials with rich hand-embroidery, designed for all generations who wish to maintain a connection with their roots.
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Women's Folk Costume: A complete set typically includes a hand-embroidered blouse, a skirt, an apron, a woven belt ("tkanica"), and a vest ("jelek"). The price of a complete women's Šumadija costume with opans is as of RSD 49,990.00.
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Men's Folk Costume: This set includes a traditional shirt, trousers, a vest ("jelek"), a belt, socks and opanci. The price of a complete men's costume with anklets is from RSD 45,990.00.
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Children's Folk Costumes: Pass on the love for tradition to the youngest generation. We offer beautiful, complete sets for babies and young children.We offer kits for babies (from RSD 32,990.00) and children from 2 to 8 years old (from RSD 38,900.00).
A Part of Your Tradition and Family Heritage
The Serbian "nošnja" is essential for folklore ensembles (KUDs) and is increasingly featured in traditional weddings and celebrations. For Serbs in the diaspora, it represents the most precious link to the homeland and a family heirloom to be proudly cherished and passed down.
By purchasing from SerbianShop, you are not just acquiring a garment—you are investing in the preservation of Serbian cultural heritage.