St. John


Celebrate with Faith and Joy: Discover Treasures for Your St. Jovan Slava at SerbianShop!

SerbianShop welcomes you to explore our collection dedicated to the beloved Saint John the Baptist, celebrated in the Serbian Orthodox tradition as St. Jovan. This page delves into his significance and offers a variety of authentic religious items to elevate your Slava celebration and connect you with your heritage.

Who is St. Jovan and Why is He Celebrated?

St. Jovan, also known as St. John the Baptist, holds a special place in Serbian Orthodox tradition. He is revered as the forerunner of Christ, preparing the way for his arrival. Celebrated on January 20th (January 7th according to the Julian calendar), he symbolizes spiritual awakening, repentance, and joy.

Slava Customs Associated with St. Jovan:


  • Koljivo: Preparing and blessing a sweet wheat dish, representing new beginnings and rebirth.
  • Zito: Sharing sweet bread symbolizing abundance and prosperity.
  • Slava Bread: Baking a special sweet bread decorated with a cross, symbolizing blessings and prosperity.
  • Church service: Attending a festive liturgy to offer prayers and receive blessings from St. Petka.
  • Sharing the Slava meal: Gathering family and friends for a celebratory feast, often featuring roasted lamb or pork.
  • Giving Gifts: Exchanging gifts with loved ones on this day symbolizes spreading joy and fostering community bonds.

Discover the perfect St. Jovan icon:


  • Slava Icons: Choose from stunning hand-painted icons showcasing St. Jovan in his iconic pose, holding a staff and pointing towards the heavens. These cherished heirlooms become a reminder of his role as the forerunner.
  • Triptychs: Adorn your prayer corner with beautiful triptychs featuring St. Jovan alongside other saints or scenes from his life. Deepen your focus and reflection with these intricate pieces.
  • Metal Icons: Opt for the sleek simplicity of metal icons with St. Jovan's image engraved with precision. These durable pieces offer a modern touch while honoring tradition.

Complete your celebration with sacred adornments:


Beyond the Products:


Browse our St. John collection and discover the perfect pieces to elevate your celebration, honor your faith, and create lasting memories.

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